Who This Introduction is For
If you’re a manufacturer in the United States of America it’s very likely that you are not exporting your products. You may have looked into how to export in the past and decided that it wasn’t the right time for you for a variety of reasons – upfront cost, inadequate information about the foreign market landscape, and lack of focus are all common reasons that manufacturers list when asked why they’re not exporting. If your product is successful in the U.S. there is a market for your product elsewhere in the world and you’re leaving money on the table by not exploring the opportunity and learning how to export.
This series of articles is for manufacturers who want to understand how to export their products and take the first step towards expanding sales today.
Learning How to Export is Easy
Becoming an exporter and learning how to export your goods can be as easy meeting with an export company and discussing terms just as you would with a domestic wholesaler or distributor. If your product can be sold in a foreign market as-is with little to no modifications and has a value-proposition that requires no advertising then there is absolutely no reason why you shouldn’t be negotiating terms tomorrow. Even if a product requires modification, most successful domestic products perform very well once properly branded and positioned.
If you’re not sure if your product is a strong candidate for the international market or think you’re product requires a more involved distribution strategy you would do well to read on and consult the advice of an export advisor. At the end of these articles we also provide you with some Additional Exporting Resources that you may find helpful on your journey to learn how to export.
In our first section we’ll examine the benefits and risks involved with bringing your products onto the international scene.
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