How to Export – An Introduction for Manufacturers

Who This Introduction is For

If you’re a manufacturer in the United States of America it’s very likely that you are not exporting your products. You may have looked into how to export in the past and decided that it wasn’t the right time for you for a variety of reasons – upfront cost, inadequate information about the foreign market landscape, and lack of focus are all common reasons that manufacturers list when asked why they’re not exporting. If your product is successful in the U.S. there is a market for your product elsewhere in the world and you’re leaving money on the table by not exploring the opportunity and learning how to export.

This series of articles is for manufacturers who want to understand how to export their products and take the first step towards expanding sales today.


Learning How to Export is Easy

Becoming an exporter and learning how to export your goods can be as easy meeting with an export company and discussing terms just  as you would with a domestic wholesaler or distributor. If your product can be sold in a foreign market as-is with little to no modifications and has a value-proposition that requires no advertising then there is absolutely no reason why you shouldn’t be negotiating terms tomorrow. Even if a product requires modification, most successful domestic products perform very well once properly branded and positioned.

If you’re not sure if your product is a strong candidate for the international market or think you’re product requires a more involved distribution strategy you would do well to read on and consult the advice of an export advisor. At the end of these articles we also provide you with some Additional Exporting Resources that you may find helpful on your journey to learn how to export.

In our first section we’ll examine the benefits and risks involved with bringing your products onto the international scene.

> Next: Exporting Benefits and Risks


Table of Contents


Exporting Benefits and Risks

Determine Your Export Strategy

Research Foreign Export Markets

Determine Your International Marketing Strategy

International Shipping and Packing

Develop Your Pricing Strategy

Find International Distributors

Additional Exporting Resources

Exporting Terms

December 25, 2013

5 Responses to How to Export – An Introduction for Manufacturers

  1. Stevie August 2, 2012 at 1:19 pm #

    Going to try and learn to export, but I don’t currently. When I think of exporting I think of a long and hard process… Going to read through your articles and see if there is a simple way I can start exporting our products in the coming months.

    • SteveJohnson August 3, 2012 at 3:53 pm #

      Hi Stevie,

      Sounds great – let me know if you have any questions.

      • Saurabh Jain January 28, 2014 at 12:12 pm #

        Hi Steve, I trust you are doing all well. I just came across reading all your blogs and found them very impressive from export-import scenarios represented here by you, honestly got to learn so many things and can imagine all those parameters which are necessary to consider exporting products from country to another. I am new to this field of export-import, don’t possess much of knowledge though, still exploring my base my gaining trust and acceptance theoretically and further going to join my father’s business of chemicals, pharmaceuticals, steel and dry fruits soon which is actually into its existence since 1988 and wanted to to take it to a new height of edifices as I am willing to mark my presence internationally and boost tremendous sales by importing from one country and exporting domestically here in India which is perhaps going to be a great challenge in addition to quality vs cost factor with brand recognition which is a very important factor in this supply chain. I would highly appreciate if you could possibly give me an idea for a fresh start of considering a domestic situation of chemical products in India and importing from USA and China by setting the competitive prices to fulfill the needs, wants and demands of the consumers in the market, so how shall I go for it intially? Any suggestions are welcome. Warm Regards, Saurabh Jain, Indore, India

  2. Well Brand January 17, 2013 at 5:57 am #

    we are manufacturer in leather feild so i want to ask you a question that how can i find out the importers of leather products,????????

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